Design Process: La Jefa

Curious about how I work? Below is a sample project showing my design process step-by-step.

  • Concept Moodboard: Packaging Inspiration | Images via Graphic Exchange: www.graphic-exchange.com
  • Concept Moodboard: Logo Inspiration | Images via Graphic Exchange: www.graphic-exchange.com
  • Concept Moodboard: Color Inspiration
  • Process Work: Sketches for La Jefa Logo and Packaging
  • Process Work: Typography & Logo Creation Round One
  • Process Work: Logo Creation Round Two
  • Process Work: Logo Creation Round Three (Small Scale Versions Included)
  • Process Work: Final Logo (B&W)
  • Process Work: Color Variations
  • Process Work: Final Three Color Variations (Small Scale Versions Included)
  • Process Work: Final Logo (Color)
  • Process Work: Product Packaging